Interview SooFire : “New Africa is taking ownership, speaking the truth”

par / Aucun commentaire / 10 août 2019

The Ghanaian DJ and designer of the famous “AFRICA” t-shirt Sophia “SooFire” gave us an exclusive interview in which she gives herself with strength and conviction !

WANATeam : Can you tell us about your background in a few words?

SooFire : I’m a DJ, Designer, & Music Publisher. Born in Newark, NJ raised in Worcester, Massachusetts, college in Atlanta (Clark Atlanta University) and now currently reside in Los Angeles, CA chasing my dreams & building SooFire Empire.

“AFRICA” t-shirt designed by SooFire

WANATeam : You are involved in several activities at the same time…. What is the secret to bringing everything together and in which do you feel most comfortable?

SooFire : The secret is connecting & supporting your fellow Kings & Queens. The same feeling that you have when people show up & support you is the same feeling that we also need to reciprocate. In our community there is a sense of division and static in our different forms of communication but regardless the world needs to know that we are the same and before you became anything, you are African First!

W : You are a Ghanaian woman living in the United States…. How do you live this double culture on a daily basis?

SooFire : It’s just part of me, I have 2 cultures but my Ghanaian culture comes first. My morals, how I carry myself, how I treat others was instilled in me from my Ghanaian parents. There’s a special breed of Africans and that is us American millennials that have seen both sides of the world. There’s isn’t a balance, you just share your culture, be proud, & live your best Life.

W : How do you rate the evolution of the promotion of African cultures around the world? 

S : It’s beautiful, we still have a long way to go as far as explaining the meaning behind our culture to alleviate disrespect, but I’m glad we are finally breaking through in 2019. We are infiltrating the system with REAL images of Africa. Not everything is perfect but I’m glad to see more people eager to see & visit the beauty of the motherland.

W : You seem to be quite close to some musicians (Moonchild Sanelly, Victoria Kimani, Stonebwoy…) how did you know them and what are your relationships ?

S : I’ve been in the industry since 2012 working in production, the circles are not huge especially for African music.

Moonchild Sanelly wearing SooFire’s “AFRICA” t-shirt

W : Apart from the ones we have just mentioned, which African artists do you listen to the most ?

S : I don’t really have artists I listen to the most as I’m always scouting for new talent, Mixing & discovering my own sound. Right now what’s hot in my ears are Burnaboy, Juls, Yemi Alade,  Jidenna, Mr. Eazi, Guilty Beatz, A-Star, Teni, Niniola, rising artists : Oxlade, Joeboy, Kobi Jonz,  Famous Bobson, Blaqbonez, Zlatan, and much more…

Sophia SooFire with Burnaboy

W : What is your definition of New Africa?

S : New Africa is taking ownership, speaking the truth, & bringing our global education back home to improve & elevate the land that which belongs to us.

W : What are your future projects ?

  • Expansion of SooFire “AFRICA” merchandise.
  • 2020 EP featuring African Artists from around the world.
  • Touring the World… Stay tuned

W : Any last words for our readers and your fans all over the world?

S : Your circumstances or environment doesn’t define you, stay true to yourself, love yourself, learn yourself. The ups & down are part of life, never be afraid to try everything, your gift is endless.

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